Skills & interests
[A line about what I bring and what I’m curious about.]
Skills
[Skills, in more depth than the resume’s list.]
Interests
[Interests and fun facts.]
Personal project
TBD
Hi, I’m Tom.
I design choices.
Principal product & UX designer
15+ years in UX design — architect,
strategy, behavioral research.
Stroll
An architectural walking tour app
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StoryLoom
A writer's AI operating system
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[Screen 5]
D&D character maker
I went 'full-geek' on this one
TBD
Search as an AI application
Moving beyond site nav to improve customer service
Product upsell comparison
Raising AOV with behavioral research
Protection agreements
Reframing order attachment with loss aversion
Patient journey framework
Humanizing medical content for patients
Stroll
Personal project
[Screen 1]
[Screen 2]
[Screen 3]
[Screen 4]
StoryLoom
Personal project
[Screen 1]
[Screen 2]
[Screen 3]
[Screen 4]
[Screen 5]
D&D character maker
Personal project
TBD
Search as an AI application
Medtronic
Product upsell comparison
Sears
Protection agreements
Sears
Patient journey framework
Medtronic
Tom Elliott
Principal AI-proficient Product & UX Designer — applying design strategy, behavioral research, and an experimental mindset to an AI world.
Summary
Product designer who has shipped AI-powered experiences at enterprise scale. At Medtronic, led the redesign that turned site search into an AI-driven customer service experience, combining conversational chat, AI-generated content, and dynamically generated interfaces, and lifted mobile search engagement 300%. At Sears, led numerous product experiences from machine-learning comparison modules to whole-page redesigns for enterprise e-commerce used by millions.
Skills
AI Experience Design · Conversational UX · Generative UI · Search & Relevance · Personalization & Recommendations · UX Strategy · Information Architecture · Behavioral Design · User Research · Prototyping
Tools
Figma · Framer · Axure · Claude Design & Code · Google Stitch & Antigravity · Gemini Notebooks & Apps
Experience
Medtronic — Principal UX Designer
- Led UX for an AI-powered search overhaul that transformed site search into a customer service experience, integrating conversational chat, AI-generated content, and AI-generated interfaces.
- Designed for machine-learning relevance and conditional results with product and engineering: mobile search engagement +300%, search click-through +16%, desktop click rank +42%, filter engagement 31%, results-page content gap −38%.
- Designed scalable IA and content strategy for patient condition journeys, from research through end-user testing.
- Introduced behavioral design to the UX team; pitched a whole-site redesign strategy to UX, business, and IT leadership.
Walgreens — Principal UX Designer
- Designed a mobile experience to schedule and manage multiple family vaccinations, including COVID-19, during the pandemic.
Sears — Principal UX Architect
- Extended machine-learning product recommendations with a behavioral selection algorithm I wrote, which picked decoy and upsell products by price and rating and positioned them in a comparison layout: 84% upsell click-through, appliance AOV +4.23%, annual $40M revenue lift.
- Designed personalized, highly conditional shopping experiences for millions of users.
- Pitched and designed a recommendation-driven replacement for the 404 page; considered for a patent.
- Redesigned protection agreement selection using framing and loss-aversion research: attachment rate +106%.
Grainger — UX Architect Lead, Cart & Checkout
- Led UX architecture for a ground-up rebuild of B2B cart and checkout on an agile team.
- Designed a new checkout error-messaging system that cut build time sixfold.
Sears — IA & UX Lead, Core Experiences
- Consolidated 20+ product page designs into one modular, mobile-first system: bounce rate −22%.
- Conceptualized and designed a comparison-based bundles page for group selling for improved upsell, cross-sell, and conversion.
Education
- DePaul CDM · Computer Science
- IADT · Interactive Media
- IIT, School of Design · Industrial Design
Tom Elliott
Principal Product & UX Designer — innovating with design strategy, behavioral research, and AI-powered experimentation.
Summary
Designing experiences that didn’t exist before. Originated new product ideas based on behavioral research, pitched them to business partners, and launched them as products. At Medtronic, pitched an overhaul of site search and worked with the search team to execute a whole-site vision — an AI-driven search that replaces site navigation, providing customer service and product configuration right on the results page. At Sears, used behavioral research to propose several low-cost initiatives to transform conversion behavior, earning $40M in revenue gains and patent consideration.
Skills
Product Innovation & Concepting · AI Experience Design · Conversational UX · UX Strategy · Behavioral Design · Information Architecture · User Research · Rapid Prototyping · Design Sprints
Tools
Figma · Framer · Axure · Claude Design & Code · Google Stitch & Antigravity · Gemini Notebooks & Apps
Selected innovations
Search as customer service
Reimagined site search as an AI-driven service experience with chat, AI-generated content, and generated interfaces. Mobile search engagement +300%.
Behavioral comparison recommendations
Wrote a behavioral selection algorithm on top of existing machine-learning recommendations that picked decoy and upsell products by price and rating, then positioned them in a new comparison layout. +4.23% AOV lift, $40M revenue lift annually, 84% upsell click-through.
404 page as a recommendation engine
Pitched and designed a replacement for the error page that recommended upsell products instead. Considered for a patent.
Group product selling page
Designed a comparison-based page for group product selling to replace the product detail page.
Checkout error-messaging system
Designed a new error system during a ground-up checkout rebuild that cut build time sixfold.
Behavioral design practice
Introduced choice architecture to two UX organizations; pitches at Sears launched 4 major initiatives.
Experience
Medtronic — Principal UX Designer
- Led UX for the AI search transformation above, partnering with product and engineering on machine-learning relevance: search click-through +16%, desktop click rank +42%.
- Pitched a whole-site redesign strategy to UX, business, and IT leadership; designed IA and content strategy for patient condition journeys.
Walgreens — Principal UX Designer
- Designed a mobile experience to schedule and manage multiple family vaccinations, including COVID-19, during the pandemic.
Sears — Principal UX Architect
- Led design sprints with UX, product, and business stakeholders; redesigned protection agreement selection, using behavioral research for a +106% attachment rate.
Grainger — UX Architect Lead, Cart & Checkout
- Led UX architecture for a ground-up rebuild of B2B cart and checkout on an agile team.
Sears — IA & UX Lead, Core Experiences
- Consolidated 20+ product page designs into one modular, mobile-first system: bounce rate −22%.
- Authored 12 articles for the Sears UX blog.
Education
- DePaul CDM · Computer Science
- IADT · Interactive Media
- IIT, School of Design · Industrial Design
Tom Elliott
Principal Product & UX Designer — using behavioral research, strategy, and an experimental methodology to design solutions that convert.
Summary
Applying user, technical, and behavioral research to align nudging, strategy, and design — helping organizations motivate user behavior, influence option selection, and lift KPIs. Using LLM and agentic tools like Claude Code and Antigravity for research and prototyping. Shipped an AI-powered search and customer service experience at Medtronic that lifted mobile search engagement 300%. At Sears, led numerous product experiences from machine-learning comparison modules to whole-page redesigns for enterprise e-commerce used by millions.
Skills
AI Experience Design · Conversational UX · Search & Personalization · UX Strategy · Information Architecture · Choice Architecture & Behavioral Design · User Research & Usability Testing · Prototyping & UI Design · Design Systems
Tools
Figma · Framer · Axure · Claude Design & Code · Google Stitch & Antigravity · Gemini Notebooks & Apps
Personal AI projects
Behavioral design knowledge base
Building an AI-powered knowledge base on design, behavior, and psychology research, with nearly 1,000 pages on cognitive scarcity, pricing heuristics, position effects, user interface usability, and persuasive copywriting research, allowing in-depth GenAI design analysis.
AI-powered writing environment
Partnering on StoryLoom, a writer’s operating system that will support authors (individually or in teams) from first idea to publication, with AI assistance they fully control (initial alpha user testing in approximately 2 months).
Experience
Medtronic — Principal UX Designer
- Led UX for an AI-powered search overhaul that turned site search into a customer service experience, integrating conversational chat, AI-generated content, and AI-generated interfaces.
- Partnered with product and engineering on machine-learning relevance: mobile search engagement +300%, search click-through +16%, desktop click rank +42%, results-page content gap reduced 38%.
- Designed scalable IA and content strategy for patient condition journeys, from research through end-user testing.
- Introduced choice architecture and behavioral economics to the UX team; pitched a whole-site redesign strategy to UX, business, and IT leadership.
Walgreens — Principal UX Designer
- Designed a mobile experience to schedule and manage multiple family vaccinations, including COVID-19, during the pandemic.
Sears — Principal UX Architect
- Extended machine-learning product recommendations with a behavioral selection algorithm I wrote, which picked decoy and upsell products by price and rating and positioned them in a comparison layout: 84% upsell click-through, appliance average order value +4.23%, $40M annual revenue lift.
- Redesigned protection agreement selection using framing and loss-aversion research: attachment rate +106%.
- Pitched desktop and mobile design systems to leadership, launching 4 major initiatives.
Grainger — UX Architect Lead, Cart & Checkout
- Led UX architecture for a ground-up rebuild of B2B cart and checkout on an agile team.
- Designed a new checkout error-messaging system that cut build time sixfold.
Sears — IA & UX Lead, Core Experiences
- Consolidated 20+ product page designs into one modular, mobile-first system: bounce rate −22%.
- Conceptualized and designed a comparison-based bundles page for group selling for improved upsell, cross-sell, and conversion.
- Authored 12 articles for the Sears UX blog.
Education
- DePaul CDM · Computer Science
- IADT · Interactive Media
- IIT, School of Design · Industrial Design